Privacy Policy

Effective Date: June 20, 2026

Welcome to Digital Wardrobe. Your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our iOS application. By using our application, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

A. Account Data

When you create an account, we collect your email address and username to authenticate you and secure your account. We use Firebase Authentication to securely manage your credentials.

B. User Content (Photos)

To provide our core virtual wardrobe services, you may upload photos of your clothing and yourself. These photos are securely stored using Firebase Storage.

C. Generative AI Processing

To power our virtual try-on and background removal features, your photos are temporarily transmitted via API to our third-party AI service partners. We strictly prohibit these third parties from using your photos to train, improve, or fine-tune their foundational AI models.

D. Location Data

We may request your precise or approximate location data solely to fetch local weather conditions via Apple WeatherKit. We do not track your location in the background.

2. Data Retention

We retain your Account Data and User Content (Photos) only for as long as your account is active. Photos are kept securely until you delete them. AI processing images are temporary.

3. Your Privacy Rights

Depending on your location, you may have specific rights regarding your personal data (such as GDPR or CCPA). You have the right to access, rectify, or erase your personal data.

4. Exercising Your Rights (Data Deletion)

You maintain full control over your data. You may request the complete deletion of your account and all associated data at any time directly through the app's Profile settings or by contacting our support team.

5. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at luvia.ai@zohomail.eu.